A Great Site for a Great Cause

The UN Foundation and their partners are giving soccer fans even more to cheer about next year over at United Against Malaria‘s new site, which is leveraging the excitement around the 2010 FIFA World Cup in South Africa to raise awareness about the devastating toll malaria is having on Africa and other parts of the world.

There’s no shortage of ways to get involved on the site.  You can add your virtual signature to the ball on the home page using Facebook or Twitter.  You can add a Twibbon to your Twitter avatar.  You can even play soccer on Facebook through a special Kick Malaria FB game.  Most importantly though, you can go to the site to donate to the cause and get updates on it’s progress.  Bed nets don’t cost a lot so this is one chance to put your dollars to work in a way that will make a difference.

We worked with Hat Head Studios and Hill & Knowlton to get the site in the shape it’s in now.  We’re hosting and doing the digital management of the site as content pours in from all over the world.  Look for things to really start heating up once we get closer to the World Cup in June.